My publications: Strategic articles
Given the ever-increasing importance of marketing, The brand book is an invaluable marketer’s tool and an ultimate guide to marketing and brand management. It covers challenges faced by most company executives and marketers today, by outlining a new ‘how-to’ approach with easy-to-follow illustrated examples.
Key features include: How to build and manage brands; identifying new opportunities for brand growth; techniques for launching new brands and ensuring their success; discussing marketing return on investment (ROI) – a first in this regard.
BrandWealth monograph, published 2011, “How to maximise brand wealth” – a monograph about how brands come of age in the 21st century.