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"He is a superb big picture thinker, has a “no-limits” creative mind and has a fantastic collaborative and engaging manner.”

Stephan Pretorius, CTO and EXCO Member, WPP Group

Ideas. Strategy. Brands. Solve problems. Challenge. Insight. Growth. Customers. Results.

I work with clients to create customer-centric brands and design the organisation and marketing strategies to deliver it.

Ideas are the new currency
Limited resources
Disruptive competitors
Educated and savvy consumers
Declining margins
An explosion and proliferation of customer data and digital technology
Industry convergence
Brand stature decline and parity
Technology is the universal equaliser
Customer-centricity is real, not just a word
Businesses are designed around customers
The demise of traditional “industries”
An entire change of order amongst the top global brands
Humanity and sustainability
Digital technology is becoming the dominant driver of business
Industry Divergence
Cloud systems make all technology accessible and scalable
Living with contradictions
Lots of data, little insight
Living with uncertainty
Lots of process, less valuable solutions
The inability of existing suppliers to help create new growth for companies

All companies start with similar resources, but value only gets created with exceptional insight, skills and creativity. I have delivered on this for many companies that became brand leaders. Possibly more often than most brand experts.

I adhere to the following keys:

HUMAN INSIGHTS

BALANCING ART + SCIENCE

EMBRACING TECHNOLOGY

IDEATING INNOVATION

“Thomas has worked very closely with all our account directors, technical consultants and the leadership team to establish a much more strategic client engagement model, to ask bigger questions, to ladder all activities up to business value and, generally, to be more thoughtful about our clients’ business. He led client strategy reviews and essentially coached all our client teams through the process repeatedly. He led the development of a strategic toolkit. He was also a prolific contributor to our thought leadership." "He is a superb big picture thinker, has a “no-limits” creative mind and has a fantastic collaborative and engaging manner.” "I can confidently say that Thomas fundamentally transformed our consulting practice and deeply impacted the approach and thinking of all the client-facing people at Acceleration."

“Thomas worked with me to launch e.tv from a permission-to-broadcast piece of paper into a national and internationally recognisable desirable brand within a matter of months.”

“I was the Global Chief Marketing Officer of one of the fastest growing telecommunications brands in the world, MTN.” “We needed to put mechanisms in place to enable our marketing staff across 23 operations in AME to understand the brand across all its touch points and construct marketing plans that drove customer growth, revenue growth, ARPU growth and brand value in a consistent and results focused manner.” “We utilised the approach constructed by Thomas over seven years to consolidate and strengthen the positioning of our brand and focus on what the respective opco’s must do to optimise their competitive positions.” “Almost 90% of our marketing staff was taken through the conceptual approach devised by Thomas as the basis of how to become more effective in their marketing.” “In 2012 MTN became the first brand from Africa to feature in the Millward Brown Top 100 Global Brandz.” (After this it became the best-known brand in Africa, ahead of global brands like Coca-Cola)

“In my opinion, Dr Thomas Oosthuizen understands both the science and art of marketing.”

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Dr Thomas Oosthuizen

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“I think differently about problems and ideas”

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