Publications - Dr Thomas Brand

My publications: Strategic articles

Given the ever-increasing importance of marketing, The brand book is an invaluable marketer’s tool and an ultimate guide to marketing and brand management. It covers challenges faced by most company executives and marketers today, by outlining a new ‘how-to’ approach with easy-to-follow illustrated examples.

Key features include: How to build and manage brands; identifying new opportunities for brand growth; techniques for launching new brands and ensuring their success; discussing marketing return on investment (ROI) – a first in this regard.

The brand book: How to Build a Profitable Brand – Fast, Effectively and Efficiently

BrandWealth monograph, published 2011, “How to maximise brand wealth” – a monograph about how brands come of age in the 21^st century.

“Thomas has worked very closely with all our account directors, technical consultants and the leadership team to establish a much more strategic client engagement model, to ask bigger questions, to ladder all activities up to business value and, generally, to be more thoughtful about our clients’ business. He led client strategy reviews and essentially coached all our client teams through the process repeatedly. He led the development of a strategic toolkit. He was also a prolific contributor to our thought leadership." "He is a superb big picture thinker, has a “no-limits” creative mind and has a fantastic collaborative and engaging manner.” "I can confidently say that Thomas fundamentally transformed our consulting practice and deeply impacted the approach and thinking of all the client-facing people at Acceleration."

“Thomas worked with me to launch e.tv from a permission-to-broadcast piece of paper into a national and internationally recognisable desirable brand within a matter of months.”

“I was the Global Chief Marketing Officer of one of the fastest growing telecommunications brands in the world, MTN.” “We needed to put mechanisms in place to enable our marketing staff across 23 operations in AME to understand the brand across all its touch points and construct marketing plans that drove customer growth, revenue growth, ARPU growth and brand value in a consistent and results focused manner.” “We utilised the approach constructed by Thomas over seven years to consolidate and strengthen the positioning of our brand and focus on what the respective opco’s must do to optimise their competitive positions.” “Almost 90% of our marketing staff was taken through the conceptual approach devised by Thomas as the basis of how to become more effective in their marketing.” “In 2012 MTN became the first brand from Africa to feature in the Millward Brown Top 100 Global Brandz.” (After this it became the best-known brand in Africa, ahead of global brands like Coca-Cola)

“In my opinion, Dr Thomas Oosthuizen understands both the science and art of marketing.”

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Dr Thomas Oosthuizen

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“I think differently about problems and ideas”

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