Digital consulting companies are often asked to deliver a “data strategy”. A perfectly normal request in a world where data is called “the new oil”. I am going to give you a non-technology answer of how I approach it if

The most fundamental challenge about customer centricity is not knowing what customers want and need. It is the basis for all businesses (creating products and services customers need and selling these to them at a profit) so all companies have some

There has been a seismic shift in the global political landscape. From Donald Trump in the US and his challenges, to globalisation, to Brexit and its implications for the EU, to growth challenges in emerging markets, to socio-political instability and

Whether in politics or business, this is an uncertain time. Where navigation will require far more than the cookie-cutter recipes of the past like benchmarking and rightsizing. There has been a seismic shift in the global political landscape. From Donald

As humans and as businesspeople, we can tolerate a degree of discomfort. Too much discomfort is not easy to handle and we mostly avoid it. The easiest way to deal with discomfort in the past was to do nothing, or

This morning I read an analyst view about the recent problems at MEA telecommunications company, MTN. The broad statement that was made, was that it was time for MTN to appoint a new management team that was more able to steer a mature company. That

Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – a prospect that keeps many C-suite executives awake at night. The annual Crisis Survey from Burson-Marsteller last year found CEOs

We know strong and differentiated brands drive revenue, profit margin and shareholder value growth. Apple, Google and Facebook are three recent examples of this.  Yet, overall, brands have declined in stature over the years. At least many brands are under threat. Just consider how traditional

Words… words … words … When I speak to clients, I hear many different interpretations of what “digital transformation” is, illustrating that the term confuses as often as it clarifies. Some believe that it’s simply a matter of using digital

The world has changed and it requires strategic business change.  We often read that in a digital age, strategy is dead. Now insofar as digital means company agility – as against a lethargic organisation unable to adapt – it is correct, but in every